Cookie Information

Like many other website operators we use standard technology called “cookies”. Cookies are small pieces of data that are stored by your browser on your computer’s hard drive. Market Harborough Building Society uses cookies to enable us to offer you the best service we can in the following ways:

  • to ensure your internet session is secure when using our online account service. This is an essential part of accessing our online accounts in a secure and safe way.
  • to monitor visitor activity on our website to understand how people find us, what pages they visit, how long for and what they click on. This is to ensure we are providing the information visitors expect and want. We do this using a programme called Google Analytics. No information which is collected by Google Analytics uniquely identifies our visitors.

Google Analytics uses the following first party cookies in the following ways:

Google Analytics Cookies
Determining Visitor Session
__UTMA Identifying Unique Visitors
__UTMZ Tracking Traffic Sources & Navigation
__UTMV Custom Variables
__UTMX Website Optimizer

For more information about Google Analytics and its cookies please visit the Google Analytics Privacy Page. Google Analytics also provides a free opt-out browser add-on if you do not want data about your visit to this site recorded.

The following table explains more about third party cookies we use on this site and why. These also ensure we are providing information to the right audience:

ResponseTap Cookies
adiLP ResponseTap provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. The cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking.
adiS The adiS cookie contains a server session ID used by ResponseTap systems to ensure incoming requests are assigned to an appropriate internal server for processing. It expires around 30 minutes after the visitor leaves the website.
adiV The adiV cookie contains an identifier which is used by ResponseTap to track a visitor over time. This allows ResponseTap to show multiple visits made by a unique visitor from the same browser. This cookie is set to expire one year after the visitor leaves the website.
adiVi This cookie contains an identifier which is used to help track a visitor’s path while they are on the website. This cookie is set to expire 30 minutes after the visitor leaves the website.

You may also choose to set your browser to not accept any cookies. Please be aware that if you do this, some of the functionality of the ‘Online Service’ may be impaired.

By using this website you consent to the use of cookies.