Completing keyword research - Part 2

Marketing Hub

9TH APR 2021

Keyword research part 2 –
Using a free tool to identify online searches prospective clients are carrying out

In this three-minute video, Alex from The Lead Engine shares details of how you can use a fee-free part of Google Ads to understand the number of Google searches that are carried out on a particular mortgage subject. Would you like to understand how many searches are carried out for expat mortgages or mortgage advice?

This could be an important part of your toolkit to help you to decide whether your planned subject matter might be too broad or niche. Then you can use the learnings to build strong, engaging content for your website, supplying information that clients are really interested in.

What’s next?

In this video, Alex also mentions our recent Keyword Research guides, you can watch part one here or return to the Marketing Hub menu for more options.

Marketing hub

NEW: Learn how Google ranking works so you can develop your website to reach more customers.

NEW: Avoid these common issues by using our tips to improve your website and Google ranking.

Better understand clients’ mortgage searches online, to help you tailor your website content to their needs.

How to find out what people search for online when looking for mortgage advice.

What is on the search results page and how can you leverage this for your business.

How to approach complex let cases and package them for a smooth completion.

What opportunity is there online to generate enquiries for complex let cases online?

A guide to giving your business the best chance of featuring on Google Maps locally.

Learn how Google shows local and national results and what that means for your business.

Learn how to find out how many people are searching online for mortgage advice.

Ready to talk?

Experience our first-class, personal service with a dedicated Specialist Lending Manager and named underwriter for your cases.

  • Call us

  • brokers@mhbs.co.uk

Marketing Hub

Return to the Marketing Hub menu for more videos and podcasts.

Marketing hub video guide

Keyword research part 2 –
Using a free tool to identify online searches prospective clients are carrying out

In this three-minute video, Alex from The Lead Engine shares details of how you can use a fee-free part of Google Ads to understand the number of Google searches that are carried out on a particular mortgage subject. Would you like to understand how many searches are carried out for expat mortgages or mortgage advice?

This could be an important part of your toolkit to help you to decide whether your planned subject matter might be too broad or niche. Then you can use the learnings to build strong, engaging content for your website, supplying information that clients are really interested in.

Ready to find out more?

Don’t forget to look out for part three coming soon.

In the meantime, why not give our complex let podcast a try? Could there be an opportunity for you to attract more clients needing complex let mortgages…