Keyword research part 2 –
Using a free tool to identify online searches prospective clients are carrying out
In this three-minute video, Alex from The Lead Engine shares details of how you can use a fee-free part of Google Ads to understand the number of Google searches that are carried out on a particular mortgage subject. Would you like to understand how many searches are carried out for expat mortgages or mortgage advice?
This could be an important part of your toolkit to help you to decide whether your planned subject matter might be too broad or niche. Then you can use the learnings to build strong, engaging content for your website, supplying information that clients are really interested in.