Completing keyword research – Part 2
Using a free tool to identify online searches prospective clients are carrying out
In this three-minute video, Alex from The Lead Engine shares details of how you can use a fee-free part of Google Ads to understand the number of Google searches that are carried out on a particular mortgage subject. Would you like to understand how many searches are carried out for expat mortgages or mortgage advice?
This could be an important part of your toolkit to help you to decide whether your planned subject matter might be too broad or niche. Then you can use the learnings to build strong, engaging content for your website, supplying information that clients are really interested in.
What’s next?
In this video, Alex also mentions our recent Keyword Research guides, you can watch part one here or return to the Marketing Hub menu for more options.
Marketing Hub
Learn how to find out how many people are searching online for mortgage advice.
NEW: Learn how Google ranking works so you can develop your website to reach more customers.
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Better understand clients’ mortgage searches online, to help you tailor your website content to their needs.
Find out how to use a free Google tool to identify the online searches prospective clients are carrying out.
How to find out what people search for online when looking for mortgage advice.
What is on the search results page and how can you leverage this for your business.
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What opportunity is there online to generate enquiries for complex let cases online?
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