Google’s local and national results

Marketing Hub

9TH MAR 2021

Understanding the difference between Google’s local and national results

Sometimes Google promotes local companies and at other times it features large national organisations. For example, if you search ‘remortgage’ you’ll see a national result, however for ‘mortgage advice’ you’ll see local businesses on Google Maps.

Alex from The Lead Engine talks you through some examples and what that means for promoting your business.

Want to find out more?
If you enjoyed this , you might be interested in another short video where Alex talks about understanding what’s on Google’s search results page and how you can use that to help your business.

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NEW: Learn how Google ranking works so you can develop your website to reach more customers.

NEW: Avoid these common issues by using our tips to improve your website and Google ranking.

Better understand clients’ mortgage searches online, to help you tailor your website content to their needs.

Find out how to use a free Google tool to identify the online searches prospective clients are carrying out.

How to find out what people search for online when looking for mortgage advice.

What is on the search results page and how can you leverage this for your business.

How to approach complex let cases and package them for a smooth completion.

What opportunity is there online to generate enquiries for complex let cases online?

A guide to giving your business the best chance of featuring on Google Maps locally.

Learn how to find out how many people are searching online for mortgage advice.

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Understanding the difference between Google’s local and national results

Sometimes Google promotes local companies and at other times it features large national organisations. For example, if you search ‘remortgage’ you’ll see a national result, however for ‘mortgage advice’ you’ll see local businesses on Google Maps.

Alex from The Lead Engine talks you through some examples and what that means for promoting your business.

Want to find out more?
If you enjoyed this , you might be interested in another short video where Alex talks about understanding what’s on Google’s search results page and how you can use that to help your business.