Understanding the difference between Google’s local and national results
Sometimes Google promotes local companies and at other times it features large national organisations. For example, if you search ‘remortgage’ you’ll see a national result, however for ‘mortgage advice’ you’ll see local businesses on Google Maps.
Alex from The Lead Engine talks you through some examples and what that means for promoting your business.
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If you enjoyed this, you might be interested in another short video where Alex talks about understanding what’s on Google’s search results page and how you can use that to help your business.
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